Home > anticounterfeiting, counterfeiting, trademarks > Fake and counterfeit goods promote unethical behaviour | Not Exactly Rocket Science | Discover Magazine

Fake and counterfeit goods promote unethical behaviour | Not Exactly Rocket Science | Discover Magazine

Fake and counterfeit goods promote unethical behavior | Not Exactly Rocket Science | Discover Magazine.

Adorning yourself in fake goods, be it a replica Gucci handbag or knock-off Armani sunglasses, makes a statement. It says that you want to feel, or be seen as, wealthier than you actually are. It signals an aspiration towards a richer lifestyle. Of course, such products can’t actually change a person’s status, but a new study suggests that they can change people’s behavior, and for the worse.

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