Home > Uncategorized > Image of Che as a leading brand.

Image of Che as a leading brand.

The image of the Argentine and Cuban Che Guevara is now a huge marketing brand.  Does anyone know who owns the rights to this image?  There must be a lot of counterfeiting!

It would be interesting to see if some left-leaning countries, especially in Latin America, would be willing to put some resources against the counterfeiting.

On the other hand, maybe they would say, “let a thousand flowers bloom!”

Categories: Uncategorized
  1. Chris McGeehan
    November 18, 2009 at 2:45 pm


    I assume that you are talking about the image taken from the Alberto Korda photograph.

    There is a lengthy discussion of the legal status of the image in this article:


    It is my understanding that there is a law firm in Paris that asserts Korda’s heirs’ interest in the copyright and sends out cease and desist letters. As you note, there is rampant third-party usage as well as significant issues regarding the validity of the copyright.

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