Home > Uncategorized > Public Awareness And Attitudes Don’t Seem To Be Changing

Public Awareness And Attitudes Don’t Seem To Be Changing

For all the brouhaha about enforcement of IP Rights (IPR), we always seem to forget about the DEMAND side of the problem, except to give it a lick and a prayer.  As I said in my last post, it is clear to me and to any thinking person, that Brand Owners are not spending the kind of money they need to spend if the problem of counterfeiting and piracy is as important as they claim it is.

Nowhere is this lack of commitment more glaring than in ventures to educate the public about the problems and dangers of counterfeiting and piracy.  All the data that I have seen recently seems to show that the attitudes of the public toward the CRIMES of counterfeiting and piracy don’t seem to be changing all that much.  Much of the public are complicit with these crimes.  Accessories to the fact.  We need to do more.  We need to do a lot more.

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