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Great IACC Meeting

Well, I am back in Brazil after attending the IACC (the International AntiCounterfeiting Coalition) Fall Conference in Atlanta, GA.  The attendance at the conference was down somewhat from years’ past – but what can you expect in this economy?  The quality of the programing, however, and the opportunity to network with people on the frontline of the fight against counterfeiting more than made up for the smaller attendance.  In fact, the smaller number of people at the program allowed everyone a chance to chat with just about everyone they wanted to meet with.

The meeting of the Internet Committee was particularly strong and this is an area where I think the IACC will have a chance to really make a difference in the future.  I was particularly intrigued by the creation of a Task Force devoted to the issue of the use of Social Networking sites like FACEBOOK to help advertise and distribute fake products.

Another very interesting panel looked at the issue of the responsibility of brand owners to ensure that their products  “>are manufactured in a way that complies with the appropriate level of decent treatment for workers in the plants.  This is an important issue that will continue to be something that ngos will be looking at in the years to come.  Sensitivity to human rights is an important part of the social responsibility of all brand owners.

Categories: Uncategorized
  1. October 22, 2009 at 9:19 am

    Nils, sounds like a good conference. I wasn’t aware – are people really using social networking sites to hawk counterfeit goods? Amazing sometimes, the boundless capacity of the human mind to turn ANY interaction into an opportunity to turn a quick buck.

    • October 29, 2009 at 2:18 pm

      I am just getting into this issue now David. The IACC has set up a task force to look into it too. I should have some more info in a few months.

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